Getting Started with Buddler

Welcome to Buddler!

This article contains the main points to help you quickly figure out how to work with our service. We are currently in beta testing, so feedback is important to us.

If you encounter any difficulties or want to share your impressions of using the service, please email us at info@buddler.com.

Buddler is an online tool designed for conducting SEO audits, even for those without technical knowledge. 

We have developed algorithms that consider the analyzed website’s unique characteristics. Our algorithms enable us to generate data for various timeframes and quickly analyze and curate the most beneficial insights specific to your needs using Google Search Console (GSC) as our primary source. 

To analyze text relevance, we also examine the textual content of your site.

Buddler is available on desktop and mobile devices, but we recommend using the desktop version for detailed work with tables during comprehensive audits.

Getting started with Buddler is easy. Sign in using Google authorization by clicking the ‘Sign in with Google’ button in the header of this site or by visiting app.buddler.com/sign-in/  

To log in, ensure you use the exact account to which your sites are connected in Google Search Console. Providing access to Google Search Console data is essential — this must be checked manually in the authorization form.

After authorization, you need to review the license agreement and a set of legal documents and then accept them. You can also revisit these documents at any time on the website by navigating to the “Legal Info” section.

Once you have accepted the legal documents, the registration process is complete, and you will be redirected to the “My Projects” section. Here, you should see the sites where you can view statistics in the Google Search Console.

If you are logged in from an account for which no sites are available in GSC, a message will be displayed at this stage.

If you mistakenly chose the wrong account to which your sites are linked, click the “Log in with another Google account” button and log in with the correct account.

If you have not worked in Google Search Console before, please get in touch with your site administrator or SEO specialist to grant your Google account access to view GSC information for the sites you want to work with in Buddler.

This section displays projects eligible for an audit. These are the sites for which you have access to view statistics in Google Search Console.

If you have multiple sites in your projects, you can sort them alphabetically or by the date of the last audit.

You can also quickly find the required site from your list by using the site search – start typing the address into the search bar.

Our system could take some time to obtain data for your sites from GSC when you authorize it for the first time. This process may require some time, mainly if there are several sites. We retrieve data for each of your sites one by one. As a result, the audit may be available to run immediately for some sites and take a few minutes for others. Refresh your browser to see which sites have already been processed. 

A site card for which data has not yet been received looks like this:

This site card state can also occur during the work process when the system performs background loading of site data from GSC, which takes several minutes. Please refresh your browser page to be able to run the audit.

At the beta testing stage, Buddler operates with specific restrictions on the minimum and maximum size of sites. Sites that don’t comply with these restrictions are displayed in the Audit is not available for these sites section, and the description of the issue will appear in the site card. You can find a list and detailed description of alerts in the “My Projects” section under the Alerts article.

Click the “Launch your first audit” button to launch the audit. By default, an audit will be conducted using Google Search Console (GSC) data for the entire site, containing all countries.

Alternatively, you can initiate a separate audit for any country that, according to GSC, contributes a significant portion of traffic to your site — specifically, at least 10% of the total clicks and a minimum of 5,000 clicks annually. To perform an audit for a specific country, click the country switcher.

In the Popup that opens with traffic distribution, choose one of the available countries to initiate an audit. Then, click the “Launch your first audit” button.

Launching and receiving a preview of an audit with Traffic Opportunity Metrics is free; you only pay if you decide to purchase the full version of the audit.

When the audit is launched, the project preview will appear like this:

An audit can be launched for each site in each separate country only once a day. This restriction also applies to audits in all countries. Google Search Console processes data for various resources at varying speeds. You may observe minimal or no changes if you conduct multiple audits on the same resource within a single day.

The timer is updated at 00:00 UTC-5. Your interface will display the update time in the time zone based on your location. Please note that if you use a VPN, your time zone may not be detected correctly.

You will receive a pop-up notification when the completed audit is available in the system. An indicator displaying the number of unread notifications will also appear on the notification icon.

To open the notification history panel, click on the bell icon. You can mark a notification as read by hovering your mouse over it or clicking “Mark all as read”.

You can access the project page with audit results for a specific site by clicking on the “Explore the audit result” button from the notification about the complete audit or the project preview in the “My Projects” section.

Here, you can preview the audit and purchase the full version. Additionally, you have the option to start a new audit.

On the project page, you can purchase either the latest audit or one of the previously completed audits from the “Previous Audits” block.

So, you have decided to buy a full audit and clicked the appropriate button. The payment form will then open:

You can use a credit card from any bank or PayPal to make a payment. Payments are processed through the PayPro Global payment system. Due to the requirements of our payment partners and the compliance process, we do not accept payments from Russia and Belarus.

You can view your payment history and invoices in the “Payment History” section by selecting it in the user menu.

After purchasing the full version of the audit, buttons for navigating to report pages with upon-request details will appear in the project preview.

Traffic Attrition Reports consist of three reports: High-volume declined keywords, Lost keywords, and Unstable keywords. The switch for these reports is located under the general heading.

Key insights are displayed for each report separately.

Learn more about Traffic Attrition Reports here.

Easy to Rank Keywords Report consists of one page. Read more about the report here.

If you are on a project page, you can switch to another project by clicking on the My Projects button (it will return you to the starting section, where all your projects and their statuses are displayed).

Alternatively, you can utilize the “Switch by project” feature without leaving the current project page. If you have many projects, you can quickly find the one you need by entering any fragment of the site address into the search bar.

When you are on a report page, an additional toggle for the report is added to the navigation bar.